Unlike many diets that simply restrict calories with little regard for the source of weight loss, Ideal Protein aims to preserve lean muscle while shedding fat. This helps prevent the “yo-yo” effect that can undermine the sustainability of weight loss from traditional diets, which often lead to a frustrating cycle of loss and regain.

The key to lasting weight loss lies in initially limiting carbohydrate intake and increasing protein consumption. This allows your body to burn fat reserves while preserving valuable muscle mass. However, the true work begins once you reach your goal weight, as maintaining healthy lifestyle changes and developing better food awareness are essential for long-term success.